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*Authenticity

I’ll capture your thinking in a way that’s true to your brand, without hiding behind vague statements or copying directly from rivals' brochures (it does happen).

*Clarity

Plain English doesn’t mean boring, just easy to understand. Expect one thought per sentence, clear structures, short words and short paragraphs!

*Energy

Redundancy, convoluted arguments, and self-indulgent wordplay get in the way of a good read. I'll keep the pace of your story rolling.

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Display your work in a bold & confident manner. Sometimes it’s easy for your creativity to stand out from the crowd.