Sponsorship
Working with Novak Djokovic as the face of ANZ’s Australian Open campaign – even if I didn’t actually get to meet the legend – was an amazing opportunity. Everything the bank did pointed back to the tagline ‘you world, your way’. So basing this sponsorship campaign around the idea of ‘you call the shots’ seemed right. It was both empowering and relatable on an everyday level. At the event ANZ could present various A or B options to guests, like seats in the sun or shade and drinks shaken or stirred. Fans could call heads or tails for free drinks or vote for the music entertainment each day. In outdoor and print, Novak could push retail offers such as ‘more cash or more travel rewards?’ Or ask people via banner ads if they would rather donate money or spend money, and then link to UNICEF (his favourite charity) or a great credit card offer. The possibilities were endless.