Website
Sometimes copy from car manufacturers can be immensely poetic yet baffling at the same time. It flows like liquid gold but what is it really saying? I was reminded of this in re-writing the Kia New Zealand website. Delivering information in bite-sized pieces minus much of the typical auto industry ‘marketing speak’, I stripped out a lot of unnecessary content, making the site warmer, easier to navigate and more customer centric in the process. You’ll have to take my word for it though, thanks to the miracle of CMS (much of the copy has since changed).