Integrated campaign
People go through life thinking ‘it will never happen to me’ … be it getting robbed or winning Lotto. So when ANZ wanted to make a noise about its contents insurance, I liked the idea of creating a plausible scenario in branch that would make customers think twice. Hence this faux lost and found campaign, starting with authentically-bad found posters created by bank staff, that culminates in an online charity auction. The smarter customers of the world would cotton on to the lie when they saw so many personal belongings being found, but hey it’s all for a good cause in the end so you know … no foul, no harm.