Sales toolkit
Maxxia helps hardworking Australians get a better tax deal through salary packaging. It’s a super complicated offering with many nuances that needed better explaining in a 90-day onboarding process. Divided into three stages – launch, transitioning existing salary packaging employees and educating new ones – we staggered the release of information in the sales toolkit to avoid overwhelming HR teams and employees with too much detail. You name it, we made it including web landing pages, videos, eDMs, and just about every print format known to man. I undertook the review of existing collateral, created a new positioning for the brand that could be applied to all audiences and products, and established a simpler, friendlier tone of voice that made sense of everything.