The power to persuade and inform – that’s what you want isn’t it? On top of stringing words together, I refine user testing questions, sense check wireframes, worry about usability and accessibility, and update pages in content management systems. I’ll play nicely with your UX designers and subject matter experts, and chase stakeholders for approval.
Websites
I’ll make you sound like you’re talking to customers rather than at them, and relevant not irrelevant. On-page optimisation, tick. UX writing best practice, tick. Past websites: New Zealand Trade & Enterprise, ASB, ACC, Electricity Authority, Serious Fraud Office, Bike 75, FruitRunners, Telecom, Best Design Awards, ANZ, Kia, Club Marine, Chorus, Buddle Findlay, Kiwibank
Videos
I’ll shape what you want to say into a customer-centric story, sprinkle some creative fairy dust to make your message memorable, and describe the visual action too because I’m not just writing a radio ad. Past videos: Sanitarium, BP, ANZ, Anchor, GlaxoSmithKline, Sanitarium, Chorus, Noel Leeming, Bond & Bond, Vodafone, Datacom, Les Mills International, Callaghan Innovation
Collateral
I’ll create a logical structure, plug information gaps, and write everything up for sales brochures, user guides, and onboarding packs that live online or offline. Past collateral: ANZ, Vodafone, Southern Cross, Maxxia, Kia, Tax Traders, EMC Bikes, Kiwi Garden, Sanitarium, Telecom, Liqourland, Bank of New Zealand, Tower Insurance, Caltex, UDC, Unilever, GlaxoSmithKline, Ford, Agricom
Chatbots
I’ll inject a little humour and intelligence to elevate your chatbot from robotic to human, keeping copy short and sweet to move customers from discovery to conversion quickly. Past chatbots: Health Promotion Agency
Apps
I’ll fix everything from the tiniest error message to button naming conventions in order to encourage users, gain their trust, and empower them to complete any action. Past apps: ANZ goMoney (New Zealand’s most popular banking app)
Emails
I’ll follow your planning matrix to the letter even if it contains 7 products and 8 customer segments (that’s 56 versions of the one email). My emails are accurate, easy to scan, and cut to the chase. Past email marketing: ANZ, Maxxia, Southern Cross, Tower Insurance, Ford